It has been a struggle recently with so darn much going on at once. New products, several new team sponsorships, a huge uptick in sales volume, new ROAD DISC wheels, blizzards and subsequent shipping delays, and other supply chain wrangling, and UCI wheel certification (stay tuned!). We also designed new wheel shipping boxes (logistics are the untold story behind every business) which took A WHILE to prototype and dial in, glad that is behind me.
I realized that while I blog a lot about technical stuff, mostly to help reduce how long my email responses to customers needs to be, I have never really addressed who we are as a company and why you should consider buying wheels from us. I have been a "bike racer" since I was 13, and once never been any good. I have always loved bikes as machines, though, and I think that had a lot to do with my choosing to become a mechanical engineer.
You see a lot of people riding on alloy tubeless for cross and MTB, and even gravel, as those disciplines would seem "hard on wheels" and one assumes that folks don't want to invest in a set of carbon wheels they might damage.
I disagree with the economics of that thinking, actually. While I like an alloy wheel for salty roads and general miles on a rim brake bike, once you go disc I toss that all out the window. A quality carbon disc wheel is a lifetime product. You will go through three sets of alloy rims (and rebuilds and spokes and nipples and costs) in the same time as you get good service from a carbon disc. You can nail these things against rocks and logs and such and they simply do not ding up.
Hi Specialized bike owners! I have generated a lot of blog content on the SCS situation over the past year. So much so that it seems to have generated more questions than answers. Since I still get 10 emails a day on SCS questions from people looking to get wheels on their Specialized Diverge or Crux (gosh I wish I sold ten sets of wheels a day...), I think it is time for an FAQ post that I can point people to, or hopefully avoid some email traffic. << You can still email me, I don't mind! We are small and personal and helpful and respond to all emails in minutes. Go ahead, try me! (and then maybe buy some wheels from us, ok?)
I get a lot of questions from folks with quick release bikes from Specialized, like the 2015 Diverge, or Cruz, or Roubaix, or the 2016 Crux Alloy frames, etc. Very simply, yes, these bikes SHIP with SCS wheels (usually the Axis 2.0 alloy wheels), but they are NOT SCS FRAMES!