Built By Jerry | Rule

Rule: The Rule is my "one wheel to rule them all” with a new profile that is shallower for better vertical flex and an asymmetrical profile for better lateral stiffness with the shallow rim. Excellent for gravel riding or racing, cyclocross racing, "pave" or off-piste tours, and even loaded bike packing. The Rule is perfect for the dedicated cyclist who does everything on a bike and wants to invest in just one wheelset and spend the extra money on travel and adventures (and bike packing gear).

The external rim width is now 31mm with a 25mm internal. I also opted to go to a very shallow rim depth, which seems to be more forgiving to impacts, and is now down to 20mm deep. This configuration is a feathery 300gr.  I always recommend a liner in modern carbon off-road rims as the lower pressure performance easily offsets the weight, and the liner greatly reduces risk of rim damage. 

Rims are constructed using graphene doped Toray T800 carbon fiber. Graphene doping is a process using wherein a very small amount of graphene (under 2%) is added to the carbon matrix during processing. My experience has shown this improves toughness, allowing pretty significant weight reductions in the rim construction.

Additionally, these rims have an internal reinforcement at the nipple which allows the rim to be thinner between the nipples, which is a low force area of the rim. This allows the new Rule to be so much wider than the old model while being the same weight. 

The Rule is asymmetric again, after a few years having gone away from that. I find that a rim 28-30mm deep does not really need it to get good non-drive spoke tension so why add the complication? But at 20mm deep, now your spokes are more vertical and I find that these do build up much better with an offset. They are laced 28 hole 3-cross because that is what you want in an off-road wheel. This makes the Rule well rounded for cyclocross, gravel riding, racing, and bike-packing, with a stronger overall build while still being a light, responsive wheelset that feels very snappy under you.  Racing, adventure rides, loaded touring, all no problem. One wheel to rule them all.  

All wheels come tubeless taped with premium alloy valve stems installed, ready for you to mount tubeless tires. Through axles are not provided with wheels as they are part of the bike frame system.